Custom CRM development
A CRM is bought to stop losing enquiries. But enquiries are usually lost not inside the program — they are lost between the program and the real work: the salesperson is on site, the enquiry is in WhatsApp, and it reaches the CRM in the evening if anyone remembers.
We scope the estimate before the work starts; timelines and warranty go in the contract.
What the work includes
Enquiries arrive on their own
From the website form, from WhatsApp, from a call. Manual entry is the main source of lost enquiries, and that is what has to go.
Works from a phone
A salesperson on the road sets the status on the spot, not from memory that evening. For field sales this is the difference between a live CRM and a dead one.
Permissions by outlet and branch
Everyone sees their own. The restriction sits in the data layer: a foreign deal does not open by changing a number in the address.
Two-way exchange with 1C
Invoices and shipments are not entered twice; settlements reconcile without manual work at month end.
Your rules, not generic ones
Formula pricing, discount approval through three people, an enquiry linked to a production order — the parts a boxed product covers only halfway.
Source code handed over
With documentation and access. Any team can continue, not only us.
When a custom CRM is justified
If the pipeline is the classic one — enquiry, call, meeting, invoice, deal — buy a ready-made CRM. Cheaper and faster.
A custom one is needed when managers keep a spreadsheet next to the CRM because «you can't do that in it».
When price follows a formula the boxed product cannot express and approval runs through several roles.
When an enquiry has to become a warehouse order or a production order automatically.
When licences for the whole sales team over three years start to look like the cost of building your own.
What is inside
A pipeline with your stages and rules for moving on: what must be filled in before a deal advances.
Clients and history: one contact, one card, calls and correspondence together, without three duplicates from three managers.
Integrations: 1C, telephony, WhatsApp and Telegram, website forms.
Reports: pipeline by stage, manager performance, loss reasons, with the breakdown changeable without a developer.
How we run it
- Discovery. How selling works today and where enquiries are lost.
- Design. Pipeline, roles, permissions, integrations.
- Development. A working slice every two weeks.
- Integration. 1C and telephony, tested on real data.
- Launch. Client base migration, training, the first weeks with us.
Frequently asked
How much does custom CRM development cost?
From ₸1,500,000. The figure depends on the number of roles, pipeline complexity and integrations — quoted after reviewing the sales process.
Why not use a ready-made CRM?
If the pipeline is standard, do exactly that. A custom system wins when the process is non-standard or when the CRM must be part of a larger loop with the warehouse and production.
Can it be connected to 1C?
Yes, this is the most common scenario: invoices, shipments and settlements are read from 1C.
Will it work on a phone for a salesperson in the field?
Yes, and that is usually the point: the status is set on site, not from memory in the evening.
Will you migrate our client base?
Yes. Contacts, deals and history, with verification: before launch we reconcile record counts and deal totals.
Where we work
We work remotely across Kazakhstan — no need to travel anywhere.