End-to-end analytics in Bitrix24
Advertising shows clicks and requests, accounting shows money, and the link between them is usually missing. End-to-end analytics joins them: you see which channel produced paid deals.
We scope the estimate before the work starts; timelines and warranty go in the contract.
What the work includes
Tags in the card
The request source is stored automatically.
Calls counted
Phone requests make it into the report too.
Money, not clicks
The report is built on paid deals.
By channel and campaign
You see which advertising actually pays off.
Data verified
Configured so the numbers can be trusted.
Report for the manager
A readable summary rather than a raw export.
What has to line up for analytics to work
Tags must reach the card — every request, from every form, including messengers and calls. If half the requests arrive without a source, the report lies.
Deals must have correct amounts and statuses. If managers do not close won deals, analytics will show that advertising never pays off.
And costs must be in the system, otherwise there is nothing to calculate payback from. These three conditions are what we check first.
What becomes visible
How many requests and paid deals each channel and campaign produced, rather than how many clicks there were.
The cost of a request and the cost of a paying customer. These are two different numbers, and decisions are made on the second.
And where the money is lost: a channel delivers cheap requests that never reach payment — meaning the problem is handling, not advertising.
How we run it
- Data audit. Do tags arrive, are deals correct.
- Tag setup. Forms, calls, messengers.
- Costs. Connecting advertising accounts.
- Reports. Summary by channel and campaign.
- Reconciliation. Comparing with actual money.
Frequently asked
How much does the setup cost?
By scope: number of channels and sources, and the state of the current data.
How soon will the numbers be meaningful?
Usually after one or two sales cycles: analytics counts payments, and they do not happen on the day of the click.
Do we need call tracking?
If a noticeable share of requests comes by phone, yes — otherwise half the picture stays outside the report.
Does it work with Google Ads and social networks?
Yes, advertising accounts are connected and costs are imported.
What if the data does not match accounting?
We find the cause: usually unclosed deals or lost tags. Reconciliation is part of the work.
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